Beth Davies Coaching

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fitness industry

3 things the fitness industry needs to do better for women

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I love working in the fitness industry BUT there is a huge gap in knowledge, research and consideration to a woman’s life stages. So, here are 3 things I think, the industry should do better.  Education for personal trainers and coaches It starts HERE! With the education that personal trainers are given as part of …

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Here’s what’s wrong with “beach body” messaging

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Summer is upon us which means the fitness industry wants to talk about getting a beach body! It’s usually marketing for a short-term weight loss plan, accompanied by a picture of someone wearing a bikini. Looking lean, tanned, and gorgeous, with the promise that you too can achieve the same look. As someone who struggled …

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